OUTFRONT Media Contract with MTA
Our client OUTFRONT Media Inc. recently secured a long term contract with the Metropolitan Transportation Authority (MTA). The company will transform the customer experience on subways, commuter rails and buses employing a digital communications platform. In addition to real-time and intelligent communications, over 50,000 cutting edge digital displays will provide a venue for advertising revenue as well. Beginning in 2018 OUTFRONT’s Liveboard digital displays will be deployed throughout the transit system. The new contract also continues OUTFRONT’s management of more than 500 billboard locations and also provides for the use of digital messaging on those MTA assets.
About OUTFRONT Media Inc.
OUTFRONT Media connects brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its ON Smart Media platform, OUTFRONT Media is implementing digital technology that will fundamentally change the ways advertisers engage people on-the-go.